The Perry ad campaign

I got a commentary from BurkaBlog. The article was called “The Perry ad campaign: sign of strength or sign of weakness”. It was written by Paul Burka on Monday, October 10, 2011.

The author is trying to talk about the Perry ad campaign. This campaign is an attack ad against Mitt Romney. According to GOP source, Perry intends to spend $20 million on an ad that goes against Romney, his primary opponent. Burka argues that Perry should not have done this ad when he has been declined in most polls. That's why Burka thinks this ad campaign does not help Perry in the election at all, plus it is just a waste of money and time. Since the ad is going to be negative about Romney so I think it is not a very good decision to launch this ad. Do you think the ad is going to help Perry in the election? No! A lot of people will even think negative facts about Perry. “Worse, it runs the risk of being a distraction. If he is going to spend $20 million on an ad campaign, wouldn’t it be better spent if the message were how Perry will create jobs in America?” Burka said.

Who should be the one listening to Burka’s words? I don’t think everyone should be convinced by Burka. Burka just put his own options about Perry’s advertisement into this article. Everyone has different options on this campaign therefore some of people might agree with Burka, some might not. Everyone can be his audience since Burka is not telling anyone individual.

I agree with Burka. I think his evidences are logical. Instead of using $20 million on an ad, why isn’t he going to spend on something more meaning such as health care, jobs…? I don’t know if this is a helpful ad for Perry or not, but spending a lot of money to promote oneself and criticize others is not a very good thing to do so. I think people will vote for a candidate who can win on his own strengths and not try to win on the perceived weakness of others. One thing that Perry should be doing right now is to prepare a good debate performance and how to make it better. What he needs is a strategy for winning the election, not just doing negative things to win over his opponents. Voters always have doubts about the candidates make negative things. Therefore, all the candidates must be doing right things to make people believe in them and vote for them. The best candidate will eventually be elected.